Search Engine Optimization
Meta Description
There's something for everyone at the University of Tennessee, Knoxville. We can't wait for you to call our campus home sweet home!
Length: 131 character(s)
Length: 131 character(s)
Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Meta Keywords
No Keywords
Meta Keywords are a specific type of meta tag that appear in the HTML code
of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.
However, google can't use meta keywords.
Keywords Cloud
- campus7
- students7
- tennessee6
- student6
- life5
- more5
- info4
- visit4
- orange4
- research3
- center3
- rain3
- walk3
- through3
- about3
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
GZIP compression
Wow! It's GZIP Enabled.
Your webpage is compressed from 229 KB to 34 KB (85.2 % size savings)
Your webpage is compressed from 229 KB to 34 KB (85.2 % size savings)
Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
IP Canonicalization
No your domain IP 141.193.213.30 does not redirect to utk.edu
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
URL Rewrite
Good, all URLs look clean and friendly
Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Usability
URL
http://utk.edu
Length: 3 characters
Length: 3 characters
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Favicon
Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Page Size
229 KB (World Wide Web average is 320 Kb)
Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Language
Good, you have declared your language
Declared Language: English
Declared Language: English
Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.
Also, define the language of the content in each page's HTML code.
Domain Availability
| Domains (TLD) | Status |
|---|---|
| utk.com | Already Registered |
| utk.net | Already Registered |
| utk.org | Already Registered |
| utk.biz | Already Registered |
| utk.us | Already Registered |
Register the various extensions of your domain to protect your brand from cybersquatters.
Typo Availability
| Domains (TLD) | Status |
|---|---|
| ytk.edu | Already Registered |
| htk.edu | Already Registered |
| jtk.edu | Already Registered |
| ktk.edu | Already Registered |
| itk.edu | Already Registered |
Register the various typos of your domain to protect your brand from cybersquatters.
Email Privacy
Good, no email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Safe Browsing
The website is not blacklisted and looks safe to use.
Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.
Mobile
Mobile View
The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
Mobile Compatibility
Bad, embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.
But avoid using Embedded Objects, so your content can be accessed on all devices.
Technologies
Server IP
| Server IP | Server Location | Service Provider |
|---|---|---|
| 141.193.213.31 | Not Available | Not Available |
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Search engines take the geolocation of a server into account as well as the server speed.
Doc Type
Your Web Page doctype is HTML 5
The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Encoding
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Visitors
Link Analysis
In-Page Links
We found a total of 28 links including both internal & external links of your site
| Anchor | Type | Follow |
|---|---|---|
| http://utk.edu/ | Internal Links | Dofollow |
| Request Info | Internal Links | Dofollow |
| Visit | Internal Links | Dofollow |
| Apply | Internal Links | Dofollow |
| Campus Life Campus Life | Internal Links | Dofollow |
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Try New Site
Social
Social Data
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.